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李蕾商务英语函电课后题答案1

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李蕾商务英语函电课后题答案1 本文关键词:函电,课后,商务英语,答案,李蕾

李蕾商务英语函电课后题答案1 本文简介:UnitOneBusinessLetter-WritingandItsLayoutPartFour:ExercisesI.Answerthefollowingquestions:1.Generallyspeaking,thefunctionsofabusinesslettermaybesaidtob

李蕾商务英语函电课后题答案1 本文内容:

Unit

One

Business

Letter-Writing

and

Its

Layout

Part

Four:

Exercises

I.

Answer

the

following

questions:

1.Generally

speaking,the

functions

of

a

business

letter

may

be

said

to

be:

1)To

ask

for

or

to

convey

information;

2)To

deal

with

matters

concerning

negotiation

of

business;

3)To

confirm

cables,telexes,telephones

or

face-to-face

talks,especially

important

ones

2.Because

at

present

many

business

messages

are

sent

by

way

of

fax

or

e-mail,and

the

language

and

the

style

used

in

fax

and

e-mail

are

quite

similar

to

those

used

in

the

traditional

letter,letter-writing

is

again

considered

quite

important

in

our

business

activities,other

than

telexes

or

telegrams.

3.An

effective

business

letter

requires

of

our

writers

good

English

and

basic

knowledge

of

international

trade

business.

4.They

are

the

basic

principles

of

good

business

letters,which

are

commonly

called

“the

seven

C’s”,i.e.

1)

Consideration;

2)

Courtesy;

3)

Clarity;

4)

Conciseness;

5)

Concreteness;

6)

Correctness

7)

Completeness.

5.The

“You-attitude”

means

that

we

should

prepare

every

message

with

the

reader

in

mind

and

try

to

put

ourselves

in

his

place.

To

put

it

more

clearly,we

should

try

to

see

things

from

his

point

of

view,visualize

him

in

his

surroundings,see

his

problems

and

difficulties

and

express

our

ideas

in

terms

of

his

experience.

6.Conciseness

means

saying

what

you

have

to

say

in

the

fewest

possible

words

without

losing

clarity,courtesy,completeness

and

good

English.

7.They

are

the

older/conventional

indented

style

and

the

modern/fashionable

blocked

style.

8.The

features

of

the

indented

letter

style

are

as

follows:

1)

Each

paragraph

is

indented

four

spaces.

2)

“Closed

Punctuation”

is

used.

3)

The

complimentary

close

is

centered,and

so

is

the

signature.

The

features

of

the

blocked

letter

style

are

as

follows:

1)

All

typing

lines

begin

at

the

left

margin.

2)

“Open

Punctuation”

is

more

often

used

than

“Closed

Punctuation”.

3)

At

times

the

date

is

placed

in

its

usual

position

on

the

right.

9.There

are

seven

basic

parts

in

a

business

letter.

They

are:

1)

the

Letterhead,2)

the

Date,3)

the

Inside

Name

the

paragraphs

that

follow

will

contain

further

details

of

the

subject

and

the

closing

paragraph

is

a

statement

of

your

intentions,hopes

or

expectations

concerning

the

next

step.

13.The

“Identification

Marks”

means

the

initials

of

the

signer

of

the

letter

and

the

initials

of

the

typist,it

is

usually

typed

at

the

lower

left

margin

(two

lines)

below

the

typed

name

of

the

signer.

14.We

should

have

the

“Enclosure

Notation”

on

our

stationery

if

we

are

to

attach

something

to

our

letter

since

this

notation

is

useful

not

only

to

those

sending

the

mail

but

also

to

those

receiving

it.

If

the

letter

shows

that

there

is

an

enclosure,the

person

folding

the

letter

is

reminded

to

include

it

and

the

person

opening

the

letter

can

easily

check

to

be

sure

that

the

enclosure

is

included.

This

is

done

also

for

filing

purpose.

15.The

essential

elements

on

our

business

envelope

are:

1)

the

return

address;

2)

the

outside

name

and

address;

3)

the

stamp.

II.

Multiple

choice:

1.

B

2.

C

3.

A

4.

D

5.

D

6.

B

7.

A

8.

C

9.

D

10.

D

III.

Fill

in

the

blanks

with

appropriate

words:

1.1)

Consideration

2)

Courtesy

3)

Clarity

4)

Conciseness

5)

Concreteness

6)

Correctness

7)

Completeness

2.Good,straight-forward,simple

3.1)

the

indented

style

2)

the

blocked

style

4.1)

the

Letterhead

2)

the

Date

3)

the

Inside

Name

&

Address

4)

the

Salutation

5)

the

Body

(the

Message)

6)

the

Complimentary

Close

7)

the

Signature

5.good

English

6.legal

force/authority

7.a

personal

element

8.legal

force/authority

9.1)

return

address

2)

outside

address

3)

envelope

10.

“You-attitude”

IV.

Arrange

the

following

in

the

form

of

a

letter,and

then

write

an

envelope

for

it:

Sichuan

Provincial

Textiles

Import

&

Export

Corporation

182

Jianghan

Road,610031,Chengdu,Sichuan,China

Tel:

028-86634049

Fax:

028-86631283

E-mail:

[email protected]

Web-site:

http://www.xueke8.com/neic/gsjj.htm

February

23,2009

The

Pakistan

Trading

Company

15

Broad

Street

Karachi

Pakistan

Attention:

Import

Dept.

Dear

Sirs,Subject:

First

Enquiry

Your

name

and

address

have

been

given

to

us

by

ABC

Co.,London

as

a

prospective

buyer

of

Chinese

Silk

Piece

Goods.

As

this

item

falls

within

the

scope

of

our

business

activities,we

shall

be

pleased

to

enter

into

direct

trade

relations

with

you.

To

give

you

a

general

idea

of

the

various

kinds

of

silk

piece

goods

now

available

for

export,we

enclose

a

pamphlet

and

a

pricelist

for

your

reference.

Quotations

and

sample

books

will

be

airmailed

to

you

upon

receipt

of

your

specific

enquiry.

We

look

forward

to

your

favorable

reply.

Yours

faithfully,Sichuan

Provincial

Textiles

Import

&

Export

Corporation

(signature)

Li

Ping

Magager

Enc.

As

Stated

Sichuan

Provincial

Textiles

Import

Stamp

&

Export

Corporation

182

Jianghan

Road,610031

Chengdu,Sichuan,China

The

Pakistan

Trading

Company

15

Broad

Street

Karachi

Pakistan

Attention:

Import

Dept.

V.

Fill

in

the

missing

parts:

16

October,2009

Manager

ABC

Co.

123

Fifth

Avenue

New

York

U.S.A.

Dear

Madam

or

Sir,Subj:/Re:

Mr.

Jack

Harper’s

Address

Our

Sales

Manager,Mr.

Jack

Harper,will

be

in

New

York

on

business

for

ten

days.

His

address

is

as

follows:

We

should

be

glad

if

you

could

contact

him

directly.

Yours

faithfully,(signed)

Encl.

c.c.

VI.

Translate

the

following

into

Chinese:

1.信文是你的主题的一种书面形式。在信文中,你想要收信人心中与你怀有同样的主题或概念。你力图使他能够以你看问题的同样方法去看待这个概念,像你理解它那样去理解它,像你琢磨它那样去琢磨它。你(所写)的商务书信的成功程度,可以通过最终由你的收信人对你写信时所具有的主题的看法的相同程度来衡量。

2.你将何时使用书信?备忘录?报告?传真?电子邮件?只有你才能决定,因为这取决于只有你才知道的情形。

书信是一种普通的商务交际手段。备忘录用于公司内部交流。报告的重要优势是它可以用于复杂的问题。至于书面交际方式,传真和电子邮件是迄今与国外客户最快的联络方式。如使用后者,可传递更多的内容,如声音、图片等,尤其是活动图像(录像)以及软件程序。

你必须考虑各种方式的优劣势再做决定。

VII.

Fill

in

the

blanks

with

the

words

given

below:

1)

writing

2)

guide

3)

rapidly

4)

less

5)

like

6)

who

7)

simple

8)

as

9)

ever

10)

have

to

11)

create

12)

selling

13)

and

14)

not

15)

produce

VIII.

Rewrite

the

following

extracts

from

letters

so

as

to

make

what

improvements

you

consider

to

be

necessary:

1.

We

thank

you

for

your

letter

of

January

4

and

confirm

our

letter

of

November

12

enclosed.

2.

We

look

forward

to

(the

pleasure

of)

receiving

your

orders

as

early

as

possible.

3.

We

look

forward

to

(the

pleasure

of)

receiving

your

L/C

as

soon

as

possible.

Yours

sincerely,4.

Thank

you

again

for

your

order,and

hope

we

can

obtain

further

orders

from

you

in

the

near

future.

5.

We

enclose

for

your

signature

one

original

and

one

duplicate

of

Contract

No.

UE-5923.

6.

Replying

to

your

enquiry

of

5

May,we

send

you

a

quotation

for

the

goods

only

to

be

ordered

this

month.

7.

We

have

received

your

authorization

and

have

registered

it

in

due

time.

8.

We

thank

you

for

your

enquiry

of

July

27

and

are

pleased

to

quote

you

(for)

our

timber

as

follows:

9.

Please

give

us

your

lowest

quotation

CIF

West

African

ports

for

30

tons

of

cement.

10.

We

are

pleased

to

enclose

a

booklet

on

Everything

Electrical

and

you

will

find

brief

descriptions

of

the

many

articles

available

in

it.

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